Updated: Dec 20, 2018 16:10 IST
Washington D.C. [USA], Dec 20 (ANI): Christmas is just around the corner, and you will be gifting a lot presents to your friends and family. This also means that you will be receiving gifts too. While you might not like all the presents that you get, always remember, the joy of giving lasts longer than the joy of getting!
As optimistic as it may sound, it is actually true, according to a recent study published in the journal ‘Psychological Science’.
In two studies, psychology researchers Ed O’Brien and Samantha Kassirer found that participants’ happiness did not decline, or declined much slower if they repeatedly bestowed gifts on others versus repeatedly receiving those same gifts themselves.
“If you want to sustain happiness over time, past research tells us that we need to take a break from what we’re currently consuming and experience something new. Our research reveals that the kind of thing may matter more than assumed: Repeated giving, even in identical ways to identical others, may continue to feel relatively fresh and relatively pleasurable the more that we do it,” O’Brien explained.
In one experiment, university student participants received USD 5 every day for 5 days, they were required to spend the money on the exact same thing each time. The researchers randomly assigned participants to spend the money either on themselves or on someone else, such as by leaving money in a tip jar at the same cafe or making an online donation to the same charity every day. The participants reflected on their spending experience and overall happiness at the end of each day.
The data, from a total of 96 participants, showed a clear pattern: Participants started off with similar levels of self-reported happiness and those who spent money on themselves reported a steady decline in happiness over the 5-day period. But the happiness did not seem to fade for those who gave their money to someone else. The joy from giving for the fifth time in a row was just as strong as it was at the start.
O’Brien and Kassirer then conducted a second experiment online, which allowed them to keep the tasks consistent across participants. In this experiment, 502 participants played 10 rounds of a word puzzle game. They won USD 0.05 per round, which they either kept or donated to a charity of their choice. After each round, participants disclosed the degree to which winning made them feel happy, elated, and joyful.
Again, the self-reported happiness of those who gave their winnings away declined far more slowly than did the happiness reported by those who kept their winnings.
Further analyses ruled out some potential alternative explanations, such as the possibility that participants who gave to others had to think longer and harder about what to give, which could promote higher happiness.
“We considered many such possibilities and measured over a dozen of them. None of them could explain our results; there were very few incidental differences between ‘get’ and ‘give’ conditions, and the key difference in happiness remained unchanged when controlling for these other variables in the analyses,” said O’Brien.
The researchers noted that when people focus on an outcome, such as getting paid, they can easily compare outcomes, which diminishes their sensitivity to each experience. When people focus on an action, such as donating to a charity, they may focus less on the comparison and instead experience each act of giving as a unique happiness-inducing event.
We may also be slower to adapt to happiness generated by giving because giving to others helps us maintain our prosocial reputation, reinforcing our sense of social connection and belonging.
The researchers have also considered looking beyond giving or receiving monetary rewards since pro-social behavior includes a wide range of experiences. (ANI)