Over the past several years, Facebook has been growing at a faster speed than ever before. The company keeps experimenting with new things, and every now and then, an app is released. One of the lesser known Facebook apps has shut down today, as Facebook killed its Notify App.
The Notify App has been so unheard of that most people have come across its name for the first time when the news broke out that the Notify App has been shut down by Facebook!
The purpose of this app was to basically curate news from all across various feeds and Facebook content partners, and to display it on the users’ lock screens. Users of the Notify App could choose from its content partners, including Bloomberg Business, CNN and The New York Times.
The app was launched seven months ago, and remained unheard of for most of its existence.
“Starting on Wednesday, we will begin integrating Notify functionality into other Facebook products, like Messenger, and will be removing Notify from the App Store. Since launching Notify, we’ve learned a lot about how to make notifications as timely and relevant as possible and we heard from people using the app that Notify helped them stay informed about things they cared about throughout the day.
With more than 900 million people using Messenger each month, we think there is a great opportunity for publishers to reach even more people interested in real-time updates from their favorite sources.”
The company has stated the popularity of messenger there. With the rise of the chat-bots, it is now being anticipated that the company might be working on ways of delivering news content via the Facebook Messenger for those who install these news-specific chat bots in the future.
Things are soon going to change in a major way with Facebook Chatbots becoming mainstream in the months to follow. Till then, we fare thee well, Notify App.